When the term “video advertising” is mentioned, a large section of the population think of a :30 second or :60 second television ad that runs between their favorite shows or at breaks during sporting events on their television.
The video world has blown up and changed this old-school way of thinking forever thanks to the internet.
According to WordStream.com more video content is uploaded in thirty days than the major U.S. television networks have created in thirty years! And these are not all shows.
The content various wildly with a good portion of these videos being advertising pieces and just not in the traditional television sense.
A company can create and edit a video promoting charity work they are involved in or a current event that is going on with them. A humorous piece with the corporate logo or brand somewhere in the background will potentially create millions of impressions.
Video content of any kind can be produced and used on social media outlets to gain brand and name recognition.
WordStream points out that 82% of Twitter users view video content on Twitter.
YouTube has over a billion users and over 500 million hours of content are viewed on it each day!
Over half of all video content is viewed on a mobile device. A video production created for your company can be viewed any time of day anywhere in the world!
TubularInsights states that views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017. Videos up to two minutes long get the most engagement.
These videos do not have to be big expensive Hollywood type of productions. Solely adding a video to a company landing page can increase conversions by 80% or more and viewers retain 95% of the intended communique when they watch it in a video compared to 10% when reading it in text.
So, what are you waiting for! Get creative, have some fun and start producing some video.
Give us a call we are here to help you get started. You can’t afford not to!